Live sports events causing a
problem for billing?

During live events it is often difficult to be certain which
advertisements were played out and, of those that were, if they were played out correctly.  At last there is a simple, efficient and cost-effective method of verifying the correct play-out of 
spots.   AdCert^© automatically logs ad-hoc transmission of
commercials  along with date, time, channel and any faults such as missing audio or video clipping.

Save time on reconciliations

Resolving discrepancies manually can be extremely labour intensive and costly.  AdCert^© will provide an automatic reconciliation of your Play-out Schedule against the transmitted material, delivering this data straight back to your Spot Sales System saving both time and money.

PDF and XML reporting

XML data is provided for external scheduling or billing systems, plus user configurable PDF reports including mini-pics can be created
automatically and emailed.  Ad-hoc ‘proof of transmission’ reports are generated as needed from the simple web client based on date/time/channel, client, brand, commercial ID etc.

Recording of live commercials

The recordings act as a certified ’proof of transmission’ and include a

IdeasUnlimited.tv supply Broadcasters, Regulators and Advertising Agencies with products to make their processes more efficient. 
Using our Media FingerPrinting™ technology, every spot can be
instantly recognised and reported for verification or billing purposes.

For the first time a true and accurate "as transmitted” log and viewing copy is
available at your desktop to certify that a commercial has been broadcast correctly.

AdCert^© recognises and records each
transmission that matches the spots on the system, for all TV channels it is
monitoring. These can be visually checked by playing back the AdCert^© recording.

True Content Analysis

secure digital signature giving the exact time and
channel of each airing. Each transmission of a
commercial can be played back instantly and checked.

Dedicated web client

The latest web interface technology gives an intuitive and rich user interface at the desktop, configurable to each user’s needs. Operators have remote monitoring views incorporating multiple filters i.e. TV channel, transmission date, brand, and commercial ID.  They can view the broadcasted spots, generate ad-hoc
reports or mark up clips to give to clients.

How it works…..

Clever technology makes the process simple. 
AdCert^© automatically detects when a new commercial clip is added to the video server, and using our
proprietary Media FingerPrinting™ technology, a digital DNA of each new clip is created and stored in the AdCert^© database.  The off-air signals are then automatically ingested to the browse servers where they too are FingerPrinted and a browse copy stored. 
AdCert^© then compares the FingerPrints from both

the play-out and browse servers generating reports on matches or
discrepancies detected, and feeds this data back to the Spot-Sales sytem.

Unlike ‘watermarking’, Media FingerPrinting™ is a non-intrusive tech-nology not inserting anything into the media.  Crucially, it does not rely on having the original source material, therefore commercials may be FingerPrinted at any time, even after transmission, using low-grade
off-air media as a source.