BBC Broadcast selects IdeasUnlimited.tv
for logo fingerprinting
Sponsors able to track the use of logos
Stand 8.536, IBC2003, Amsterdam: Media fingerprinting specialist, IdeasUnlimited.tv,
has confirmed an agreement with BBC Broadcast Limited to provide ingest
and monitoring stations to log its use of sponsors’ logos enabling
them to accurately track placement on BBC World.
IdeasUnlimited.tv’s ingest station allows operators to capture a logo from a video input, enter identifying metadata and register it with the monitoring station. From there the monitoring station continuously tracks video input for all logos and automatically outputs a daily log including date, time and metadata of all logos used. Using this technology, BBC World, the BBC’s commercially funded 24-hour international news and information channel, is able to reassure sponsors that their logo is being played at specified times.
Founder and managing director of IdeasUnlimited.tv, Glyn Powell-Evans says: “As a new organisation in an established industry, I am confident in IdeasUnlimited.tv’s strong business model and the measurable benefits it delivers. Our first sale to a respected broadcaster is indicative of the demand we anticipate as we target continued global expansion and industry leadership.”
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